The creation of the concept

How Twist & Tale changed the way I love books

Dear book lover, if you're here, it's surely because you too are captivated by stories. Well, me too. Since my teenage years, I've devoured romance novels, I write them, I dream about them… The characters, the emotions, the tropes, the plot twists: all of that is a part of me.

And yet, in 2025, everything stopped. Overnight, I could no longer read, no longer write, no longer create anything. A real break. As if the literary world I loved so much had suddenly vanished, as if it were no longer a part of me.

But my love of stories… that, I never lost.

That's actually what I missed the most.

When reading becomes difficult, how can we stay connected to stories?

I've asked myself this question dozens of times. And maybe at some point, you too have found yourself in this state: wanting stories, but unable to open a book or find inspiration.

So I looked for a solution: a simple, fun, creative way to continue experiencing stories in a different way.

A tool for:

  • reconnecting with emotions
  • reactivate my imagination
  • rediscovering the joy of creating
  • fueling my Booktok and Instagram content ideas
  • and why not, inspire other readers, authors and creators.

But nothing existed. Well…not yet.

That's when the obvious hit me: If no tool could reignite that spark... I was going to create one.

Twist & Tale: a concept designed for all book lovers

I wanted something beautiful to hold, easy to use, inspiring just by opening it. A game-concept that would address several problems.

  • imagine stories in a few minutes
  • run a book club
  • to get you out of a reading slump
  • find ideas for videos, reels and posts
  • unlock your imagination as a writer
  • playing with the tropes we love

This is how Twist & Tale was born: a creative and immersive card game designed to stimulate your imagination and immerse you in the universe you love.

Our ambition

Today, Twist & Tale is no longer just a game: It is a space where imagination awakens, where stories are born naturally, where creativity finds its place again.

This tool is suitable for several people:

  • Authors: one The ultimate tool to stimulate your creativity and invent original stories.
  • Bookclubs: Twist & Tale transforms the atmosphere of your bookclub by creating a moment of connection and fun. There's nothing like a game to liven up your evening.
  • Readers: Have fun creating your own romances and become the author of an original story
  • Booktok and content creators: create a unique link with your community with the #TwistAndTaleChallenge and be the first to launch your own trend!

To be continued…

New editions are coming soon. Collector's editions, brand-new characters, tropes requested by the community, exclusive twists…

So subscribe to the newsletter to discover them first, and follow us on Instagram & Booktok: @twistandtalestore